ThinkUp Media was tasked with creating a bold, high-impact B-roll commercial for a performance energy drink targeting fitness enthusiasts and young urban consumers. The goal was to visually communicate the drink’s energy-boosting, performance-driven personality with a cinematic edge that could thrive across social platforms and digital campaigns.
The key challenge in this project was to visually represent “energy” without relying on traditional narrative. We needed to embody speed, power, and refreshment within a short visual runtime. Our team tackled this with dynamic handheld and gimbal shots, rapid-fire editing, and aggressive sound design. Using dramatic lighting setups and cold color grading, we gave the video a gritty, adrenaline-charged vibe. We also incorporated slow-motion splashes, condensation close-ups, and kinetic product reveals to enhance the physicality and sensory appeal of the drink. The result was a visually charged sequence that feels as intense as the product itself—raw, bold, and unstoppable.
The ad successfully elevated the energy drink’s digital branding, earning a 90% increase in video retention rate and 45% more engagement compared to previous campaigns. It resonated strongly with gym-goers, athletes, and content creators who shared and re-used the footage, further amplifying reach. The brand reported a notable uptick in direct sales and expressed interest in scaling the campaign across multiple regional markets.
