ThinkUp Media partnered with a bold and energetic soda brand to produce a high-impact promotional video. The objective was to build a vibrant visual identity that would appeal to Gen Z and millennial audiences while emphasizing the product’s refreshing, edgy vibe.
Shooting a carbonated beverage commercial comes with its own set of technical and creative demands. One challenge was capturing the crispness and fizz in a visually striking way, which meant working with high frame rates and precise lighting setups to showcase the bubbles, condensation, and splash effects. The set had to be tightly controlled to avoid overexposure or glare while keeping the environment dynamic and fun. Our approach leaned into fast cuts, bold transitions, and stylized motion graphics to match the soda’s energetic brand personality. We also used vibrant color grading and exaggerated sound design to elevate the sensory appeal, making the viewer feel the “pop” before even taking a sip.
The final commercial delivered a punchy, hyper-stylized narrative that boosted the brand’s Instagram reach by over 80% in two weeks. It became a favorite piece of content among influencers in the food and beverage space, driving both brand visibility and engagement. The client reported a measurable uptick in product inquiries and saw increased shelf pull-through at local outlets post-launch.
Thai Soda Co.
